It is easy to spend money in advertising, magazine can help you a lot for that, but it is harder to measure the efficiency of a campaign or first to make it efficient. Last 14 years I had to sell bikes and parts to different king of customers, cyclists with different style of cycling and different incomes.
Brand imagine, launch of new models, online sales, and year discount, adwords, SEO, ROI, banners, facebook, events…. I did all and can adjust campaign channels in function of the target of the campaign. I did my best bike sells with very cheap banners, the most important is to be accurate with the target, do we want to sell, improve our image, or get contacts and emails?
February 28, 2019