Pro Team Spronsoring

Pro team sponsoring is a graal for brands but need to be well prepared, indeed it costs a lot and returns can be huge is everything is ready, media, support, shops, sales network… Ask Factor with Agr2 La Mondiale, or the same team with Focus bikes , of I course I don’t have the numbers but… why? the sales network were not ready, almost no dealers, bikes impossible to see or test.
For few years I’ve been bike sponsor of pro team and we had what we expected that time, we were only looking for technical and quality credibility.