“Wide range of business and product services provided with
a personal experience. We propulse start’up & cycling brands projects
by using creativity & technology. That’s what we do.”
Engineering Services
Design & Devlopment
Product Creation
Innovation, Conception, 3D, prototypes, tests, aero tunnel, FEM analysis… the last 14 years I selected the best partners to develop, test and produce frames, components such as handlebar, stem, wheels, rims…
Innovation
Disruptive Innovation
Many times innovation don’t come internaly, specially in big companies. People are too focus on their job. When I see a derailleur, a stem, or an home trainer I think directly to disrupt and innovate.
Design & Devlopment
Design & Painting
A good product is nice, but my experience told me the painting and the design is the most important. We are working with the best italian designers to make a top seller product.
Sourcing
Supplier & Parts Sourcing
We are able to find a CNC maker for prototype or production, a carbon factory, or any products or services, from a specific cycling parts to out of size bike box, in Europe or Asia.
Business Services
They trust us as partners or customers
14 years of cycling projects
- All
- Communication
- Design
- Events
- Marketing
- Presse
- Production
- Sponsoring
- Testing
About the founder
We love product innovation
My name is Rémi CHENU, I’m the founder of Up Cycling Agency and trained cyclist. As mechanical engineer I love products, cycling parts, components, production process, CAD files, design, user experience, testing, supply… every aspects of parts but above all that what I love is disruption & innovation. As CTO of Heroïn bikes I created the Heroïn bike from scratch, design, prototypes, molds, CNC parts, graphics, aero test, innovation… concerning bike parts, the last 14 years I already did every creation steps. Cycling is my playground.
Let’s cooperate
But we love as much business
I launght my first company after Engineering Master and MBA (company management IAE), at 26. It was a distribution company of a Taiwainese carbon frame (CKT bikes), starting from scratch in my parents garage, I quickly reached 1.5M€ then 3M€ per year, almost 2000 carbon frames per year and 13 employees. This experience was the most complete in terms of strategy, communication, marketing, sales, export, management, supply chain… I’ve learnt a lot during 6 amazing years, also I had my first experience in fundraising (1.2M€ in 2011).