The origin of Heroin Bike project with Marc Simoncini was an innovative and luxury bike, handmade in Europe. I had this idea of gold ball texture few years ago and it was the good time to try it on a beautiful bike. Not easy to set up but efficient and really nice. As CTO and innovation manager I imagined the hole in the fork for aerodynamics, full integration of cables, choose all components, and make this dream possible working with the best designer and factories in Italia.
February 28, 2019